CLEAR

Collaborative advertising campaign with copywriter Nick Stillitano for CLEAR.

Conceptual campaign built around the idea of “Cut Through the Uncomfortable,” highlighting ironic, universally uncomfortable moments. The executions used hyphenated phrasing to visually “cut through” the discomfort while reinforcing CLEAR’s promise of a faster, smoother airport experience. Ads were strategically designed and mocked up for high visibility airport placements such as security lines, terminals, and walkways, allowing the messaging to appear directly within the moments travelers feel it most. Art direction and visual mockups maintained CLEAR’s established brand language and clean aesthetic while integrating the concept seamlessly into the airport environment.